These two words get used interchangeably in Indian skincare marketing, and they should not be. Brightening means improving clarity and evenness, fading dark spots, reducing dullness, restoring the natural radiance that congestion and sun damage take away. Fairness means changing your skin tone. We do not make products for the second thing and we will not claim to.

Glutathione is an antioxidant that occurs naturally in the body. Applied topically, it supports the skin’s defence against oxidative stress and helps limit excess melanin production. It appears in all three of our soaps.

Kojic acid interrupts tyrosinase, the enzyme that drives melanin production. It is particularly useful on localised dark spots. Find it in the shea butter glutathione and kojic acid soap.

24K gold has a long history in Indian skincare. Our 24K gold face serum uses it in a lightweight formula for an immediate radiance boost alongside longer-term work.

For general dullness, start with the 24K gold serum or the haldi chandan glutathione soap. For dark spots and uneven patches, the kojic acid soap is the better fit. For sun tan specifically, see our charcoal de-tan soap.

Topical glutathione is widely used and well tolerated. If you have sensitive skin, patch test first. Oral glutathione supplements are a separate question and one for your doctor, not a skincare brand.

The soaps, yes. Introduce the serum gradually and build up to daily use.