Founder's Voice
Building a Skincare Brand Backwards: Starting w...
Gunjan Sharma
Most skincare brands begin with a product concept. An ingredient innovation or a market opportunity or a category strategy. Ours began with a reaction. My son developed skin allergies to...
Building a Skincare Brand Backwards: Starting w...
Gunjan Sharma
Most skincare brands begin with a product concept. An ingredient innovation or a market opportunity or a category strategy. Ours began with a reaction. My son developed skin allergies to...
What I Learned Building a Skincare Brand That P...
Gunjan Sharma
When I started building a skincare brand, I assumed the hardest part would be formulation. I was wrong. The real challenge was choosing not to follow what sells fastest 1....
What I Learned Building a Skincare Brand That P...
Gunjan Sharma
When I started building a skincare brand, I assumed the hardest part would be formulation. I was wrong. The real challenge was choosing not to follow what sells fastest 1....